2 italian expats, one in shanghai, one in london. gio giacobbe (left) & edoardo iannuzzi (right), a manager and a designer partner up to build the world’s most innovative shoe brand.
First the crowdfunding. 50 million views on a facebook video post, 700k shares, 400k likes, 100k comments, 700k$ raised.
Then the big boost. giulio corno, owner of triboo spa, a large italian digital company, jumps on board, becomes partner and the whole team is back in italy, milan, to make it happen.
Today we are here. with a coordinated launch on global online channels, a multi-brand wholesale network in eu and the opening of 40 monobrand stores in 2018 between europe, asia and south america.
December 2017 - March 2018
20 ACBC store openings
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